Mini Minds Early Learning Centre Website
A warm, pre-rendered website for a West Hoxton childcare centre that walks parents from programs to a booked tour
01. The Challenge
Turning parents’ questions into booked tours.
Mini Minds is a long day care centre at 1 Watts Place, West Hoxton NSW, caring for children from 6 weeks to 5 years, Monday to Friday, 7am to 6pm. The centre needed a website that feels as warm and playful as the centre itself, answers the questions parents actually ask — which program suits my child, what does a day look like, how does enrolment work — and turns that interest into tour bookings. It also had to be found by families searching across the surrounding South West Sydney suburbs.
02. Strategic Approach
A playful single-page site, then a dedicated performance pass.
We designed and built a single-page site in React, Vite and Tailwind CSS, with anchor-linked sections for the centre’s story, philosophy, age-based programs, daily routine, gallery, reviews, a three-step enrolment guide, FAQs and contact. Book a Tour calls to action run through the page, and the enquiry form validates Australian phone numbers before sending to GEK Design’s shared mailer service on AWS Lambda and Amazon SES. After launch we ran a dedicated performance and accessibility pass: the page is now pre-rendered at build time so content appears before JavaScript loads, fonts are self-hosted and preloaded, below-the-fold sections and animations are code-split, images were converted and right-sized (the hero image is skipped entirely on mobile), and colour contrast, form labels and heading order were fixed. A further optimisation pass in September 2026 took the site to a perfect 100 in all four Lighthouse categories, on both mobile and desktop. For local search, ChildCare structured data lists the address, opening hours and the seven suburbs the centre serves, and the FAQ answers the suburb-specific questions families search for.
03. Scope at a Glance
What was delivered
Mini Minds Early Learning Centre Website
A warm, pre-rendered website for a West Hoxton childcare centre that walks parents from programs to a booked tour
04. Brand & Design System
Typography & Colour
A playful but calm system: rounded Fredoka headings, soft organic blob shapes and cloud motifs, a floating pill navigation, and a bright sky-blue, sunshine and coral palette on cream — anchored by a deep blue hero and real photography of the centre’s educators.